Dogfy Diet
Engineered a high-impact brand launch promo optimized for a multi-platform digital rollout, completed as a technical trial for a job application. Under a strict 72-hour turnaround, I transformed raw assets into a cohesive, high-energy motion piece, successfully demonstrating my ability to deliver agency-standard work within an accelerated production sprint.
Project Overview
Project Overview
The primary objective of the Dogfy Diet project was to engineer a high-impact brand launch promo optimized for a multi-platform digital rollout. Tasked with a strict 72-hour turnaround, I transformed raw footage into a cohesive, high-energy motion piece. The project faced several challenges:
Multi-Platform Optimization: Engineering a visual narrative that maintained its impact across vertical (9:16), square (1:1), and horizontal (16:9) aspect ratios.
Aggressive Deadline: Executing a professional-grade motion design system and final color grade within a 3-day window without compromising quality.
Brand Consistency: Aligning the fast-paced editing style with Dogfy’s vibrant and approachable brand identity to ensure immediate recognition in social feeds.
Research
Research
The research phase focused on high-retention social media trends within the pet-tech and wellness industries. I analyzed Dogfy’s existing visual language to ensure the new promo felt like a premium evolution of their brand. Concept development was centered on "Information at Speed"—delivering the nutritional benefits of the product through snappy typography and dynamic transitions that stop the scroll.
Conclusions
Conclusions
The final deliverables consisted of a versatile suite of video assets ready for immediate deployment across Meta, TikTok, and YouTube. Despite the intense "rush" schedule, the result was a polished, professional motion piece that balanced cinematic raw footage with crisp, modern graphics. The project successfully met the launch deadline, providing the client with a high-conversion asset that stood out in a saturated market.
Key Learnings
My journey through this project provided several key insights.
EFFICIENCY THROUGH WORKFLOW
Having a streamlined pipeline in After Effects allowed for rapid iteration across different aspect ratios, proving that speed doesn't have to sacrifice precision.
ADAPTIVE STORYTELLING
Designing for vertical and horizontal simultaneously requires a "safety-zone" mindset in composition, ensuring the subject remains the hero regardless of the device.
MOMENTUM IS KEY
Working under a 3-day deadline reinforced the importance of decisive creative direction—making bold choices early to allow for a polished final render.
QUALITY UNDER PRESSURE
Delivering a professional piece on a short notice solidified the client's trust, demonstrating that my technical setup and experience can handle high-stakes launches.
